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You know that great feeling you get when you read a new 5-star review? While receiving great reviews are a rewarding experience instilled with a great sense of pride, they’re also a huge boost for your vacation rental business. Now how do you feel?! When you own a short term rental, your reviews influence guests’ perceptions about quality and they play a role in determining your search rankings.

How Guest Reviews Affect Search Rankings

Positive reviews will increase your visibility within the listing platform, (e.g. Airbnb, HomeAway, and Booking.com). airbnbSecrets states, “The more you collect positive feedback…the more Airbnb will showcase you as a host.” Both the quality and quantity of reviews determine how you rank against your vacation rental competition and the higher you’re ranked, the more visibility your listing is going to get.

Visibility Matters

Your visibility can be the difference between success and failure for a short term rental business. The higher your rental shows up in search rankings, the more likely customers are to view your property, which ultimately leads to more bookings.

Positive Reviews Could Help You Get More Bookings

However, just because your listing is clicked on, doesn’t guarantee your property will be booked. At Pillow, we’ve found reviews are one of the first things that guests take into account when selecting a vacation rental, so it’s vital to have outstanding reviews if you want to convert those travelers from browsers to paying guests.

In addition, as the popularity of Airbnb and vacation rentals grow, there’s likely to be an increase in supply and your need to stand out from the crowd will increase. And with escalating trends for options like instant booking, it is more important than ever to ensure your rental is well represented by positive reviews. Travelers who are searching online for a vacation rental may choose to book instantly if they see something that looks attractive and it’s supported by raving 5-star reviews.

Need help getting reviews? Read this great post from LearnAirbnb. Or this post from The Abundant Host on how to position your location for 5-stars.

Take Control of Your Rental Rates

Once you take the time to increase both the quantity and quality of your reviews and you have a solid search ranking, you’re likely to see an increase in your demand, which means you can raise your rental rate without worrying about loosing reservations. On the other hand, neglecting your reviews can lead to a situation where you have to attract travelers with lower rental rates.

If you’re not sure how to start getting better reviews, Pillow can help. Find out how to take charge of your customer service, so that your customers feel more satisfied and are more likely to leave positive reviews.

By: Michelle Giuliano

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